Ramp Industry and Threespeech

As this site has now hit the front page of digg (until the iphone sinks it again) I thought I might just do a quick update on what I've learnt about THREESPEACH. I guessed everyone new they were fake - but just in case here's a run down.

Ben Furneaux (one of TS's bloggers) replied to me in the podcast thread with the following:

“I understand in the past Sony has been overtly viral but I can assure you I am not an example of that. Don’t you think they learned from their mistakes? The reason why Three Speech keeps it’s posters anonymous is because they all come from one person!”

Notice the use of "I am" rather than "we are" - it's rather telling.

If you go to the UK site Ramp Industry and navigate the flash you can find (in the "General Idea" section) that they are a company that
[allows] brands to connect and communicate... to fire up conversations...from strategy branding and positioning, to return on investment and customer retention/acquisition.

Which of course is pretty much the definition of viral advertising.

Why is this interesting? Because if you go to the "Ramp Content" section and then the "check out our work" section what do you see?

Image Hosted by ImageShack.us
Shot at 2007-06-30


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